Wine tourism
- 2 hours
- Indoor activities
Discover the wines of Las Encomiendas wineries on our guided tour. Las Encomiendas Wineries Trip. We will meet at the central patio of the Las Encomiendas wineries, located on the outskirts of Villafranca de los Barros. The tour begins with an...
- 2 hours
- Outdoors
Pago de Tharsys Winery Trip. Experience a guided tour at the Pago de Tharsys winery in Requena. Explore the organic vineyards, juice production areas, distillery, barrel room, and aging cellar dating back to the 19th century. Learn about the...
- 1 hour
- Outdoors
Visit the picturesque vineyards and wineries of Campillo with this guided tour. You will learn how wine is made in the Rioja Alavesa. Bodegas Campillo Trip. At the chosen time, we will meet at the entrance of the Campillo wineries, the first in...
- 2 hours
- Outdoors
On this excursion to Grasse, we will explore a town known for its perfumery tradition, charming villages of Provence, and include a wine tasting. Grasse Excursion + Wine Tasting. We will pick you up at your hotel in Nice at 9 am to begin our...
- 8 hours
- Outdoors
Take a tour of Adelaide's vineyards with this Hop On Hop Off Wine Bus. You can choose from three routes: McLaren Vale, Hahndorf & Hills, or Barossa Valley. Description. When booking, you'll be able to select one of the following routes. McLaren...
- 7 - 8 hours
- Outdoors
- City activities
If you're in Coimbra, you can't miss out on the chance to discover the Bairrada wine region and sample its delicious and luxurious wines. Bairrada Region Tour. At the scheduled time, we'll meet up on Avenida Emídio Navarro in Coimbra and set off...
- 4 hours
- Outdoors
Sintra and Wine Tour
- Cultural activities
Explore the charming city of Sintra and its historic treasures with a tour that also includes stops in Cascais, Cabo da Roca and an exclusive wine experience. The first stop will be outside the Pena Palace, where you will enjoy its unique...
- 9 hours
- Outdoors
Explore Bot's captivating Celler Cal Menescal winery on this guided tour. You'll learn about Tarragona's famous winemaking tradition while also tasting the best products from the traditional 'bodega' winery. Description. We'll meet at the door of...
- 2 hours
- Outdoors
Set off on a day trip from Rome to discover the birthplace of St Francis in Assisi. Tour Description. After picking you up from your hotel at the indicated time, we will travel towards the Umbria region, stopping for coffee at the foot of...
- 12 - 13 hours
- Outdoors
Delve into the rich history of Évora on a full-day trip from Lisbon, which includes a visit to Herdade do Esporão, a renowned winery in the Alentejo region. Évora & Alentejo Wine Region Day Trip. At the indicated time, we will meet at Rua da...
- 10 hours
- Outdoors
- City activities
Freixenet Winery & Wine Tasting + Cheese tasting in Cava Bocanegra
- Routes
Embark on an excursion to Bernal, exploring one of Mexico's Magical Towns with a wine tasting at the Freixenet winery. Description. At the scheduled time, we will pick you up from your selected meeting point. We will journey from Mexico City to...
- 15 hours
- Outdoors
Beautiful vineyards, exquisite wines and ancient bodegas await on our Chianti Wine Tour. You'll taste the most traditional drink from this region and visit Castellina in Chianti. Chianti Wine Tour. After meeting at 72 Giuseppe Garibaldi, outside...
- 5 hours
- Outdoors
If you love wine and sport, we've got the perfect activity for you! On this wine tour by electric bike through the Valpolicella region, we'll cycle through the vineyards of Amarone and visit a winery. Valpolicella Electric Bike Wine Tour. At the...
- 4 hours
- City activities
- Outdoors
Visit a winery in the Priorat region and taste the famous local wines with this day trip from Cambrils. An unmissable trip for wine lovers!. Description. After picking you up from your hotel in Cambrils at the indicated time, we'll head north...
- 4 hours
- Outdoors
Enjoy the fine wine of Sardinia by visiting the vineyards of the Argiolas winery. You will learn how this drink is produced and also taste four different varieties. Argiolas Winery Trip. At the scheduled time, we will meet in piazza Yenne in...
- 4 hours
- Outdoors
Explore the Algarve and visit Porches, Ferragudo and Benagil on this day trip from Carvoeiro. Enjoy landscapes, traditional towns, a pottery workshop, and a wine tasting experience!. Benagil & Ferragudo Day Trip + Wine Tasting. Pickup from your...
- 7 hours
- Outdoors
Enjoy the surroundings of Trapani and delight your senses in a beautiful setting with this Marsala Boat Tour + Wine Tasting. It'll be a unique experience!. Marsala Boat Tour + Wine tasting. At the selected time, we will meet on Via Ammiraglio...
- 4 hours
- City activities
- Water activities
- Outdoors
Prepare your senses for this excursion to Grasse, a town known for its perfume making, and experience the medieval charm of the French Riviera with a wine tasting on the same day. Day Trip to Grasse + Wine Tasting. After pickup in Cannes, we will...
- 9 hours
- Outdoors
If you like Ribera del Duero wine, this visit to the Dominio Lubiano winery is ideal for you. We'll tell you all about the characteristics of this exquisite wine in Pesquera de Duero, unforgettable!. Dominio Lubiano Winery Tour. When booking,...
- 2 - 3 hours
Across Spain and throughout Europe, there are countless ways to enjoy wine tourism. Some experiences are classic, others truly original or little known. From world-famous vintages to hidden gems, wine offers a lens through which to discover a region’s traditions, landscapes, and way of life. Wine tourism isn’t just about drinking—it’s a full, immersive, and magical experience.
What Is Wine Tourism—and Why Should You Try It?
Of course, wine tourism doesn’t mean spending your entire holiday drinking. Just as a beach holiday doesn’t mean lying in the sun all day, or agritourism doesn’t mean avoiding cities altogether. Today, travel is about combining interests, exploring in new ways, and giving each journey a unique purpose. And with wine tourism, the star is clear: the wine itself.
In countries like Spain, the possibilities are endless. In fact, long before the term “wine tourism” was coined, travelers were already visiting vineyards and wineries. Now, these visits have become fully developed experiences—and at Reserving, we help you find the best options, always at the best price. We also alert you if advance booking is needed or there are any last-minute changes.
When Did Wine Tourism Begin?
In 2023, Spain hosted the 7th UNWTO Global Conference on Wine Tourism in La Rioja—arguably the perfect location. There, wine tourism was defined as:
"A tourism product in which wine is the essential component. It brings together the culture, architecture, and landscapes of wine regions to offer visitors a deeper understanding of a place through its connection to wine."
But really, wine tourism dates back much further. As explained by Spain’s Wine Tourism School of Castilla y León, the concept goes back to Ancient Greece and Rome, when people first discovered that fermenting grapes produced a unique drink: wine. Merchants traveled from city to city selling it, and the first wine routes were born—routes that are now full-blown gastronomic and cultural experiences.
The Best Wine Routes in Spain
Wine tourism blends perfectly with slow travel, nature, and cultural discovery. For many, wine is more than a beverage—it’s a ritual, a passion. Some of the most iconic wine regions in Spain include:
- La Rioja
- Ribeira Sacra
- Ribera del Duero
- Albariño’s homeland in Galicia
- Penedès in Catalonia
You can also enjoy more local experiences, like wine tastings at Bodegas Mendoza in Valencia or pairing wine and flamenco in Andalusia. For something truly Spanish, try a tapas and wine tour in Montserrat. All these experiences—and more—are available on Reserving, where you can book your tickets in advance and benefit from exclusive discounts.
Unforgettable Wine Getaways in Europe
Italy, France, Portugal, and Germany—each with its own legendary wines and routes—offer fantastic wine tourism experiences. Here are a few we recommend:
- In Italy, enjoy a food and wine tour through the Chianti region, starting from Florence.
- In France, explore Bordeaux’s Médoc region with a private tasting tour.
- In Portugal, try the crisp Vinho Verde in the north.
- In Germany, discover the white Riesling grape along the Rhine Valley.
And beyond these well-known destinations, there are even more unique options:
- In Split, Croatia, experience Dalmatian wine and cuisine on a local tour.
- In Stockholm, Sweden, enjoy an unexpected but memorable wine-tasting experience.
- In Tirana, Albania, dive into traditional flavors with a wine and food tour that blends heritage and hospitality.
As you can see, wine is being produced—and celebrated—all over Europe. You may already have your next travel destination in mind without realizing that it’s also home to an exquisite wine culture waiting to be explored.
If you’re looking to enhance your next holiday with wine tastings, scenic vineyard tours, or regional food pairings, Reserving has everything you need. Book your tickets, reserve your hotel at the best price, and discover how wine can take your travels to a deeper, more flavorful level.